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ASO audit guide

ASO audit for your App Store & Google Play listing

An ASO audit — short for App Store Optimization audit — is a structured review of every element of your app store listing, scored against the factors that drive keyword rankings and install conversion. AppVed runs that whole audit in one click: paste a URL, get a 0–10 score and prioritized fixes in about a minute.

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What is an ASO audit?

App Store Optimization is the practice of improving an app's visibility in store search and its conversion rate from listing view to install — the app-store equivalent of SEO. An ASO auditis the diagnostic step: a careful look at each element of your listing to find what's holding rankings and installs back, and what to fix first. Done manually it takes an expert an hour or more per app; AppVed automates it with an AI vision model in about a minute.

Why your store listing matters

Every install passes through your store listing — organic search, paid ads, and word of mouth all funnel to the same page. With millions of apps competing, most users never scroll past the first few search results, and the icon plus first two screenshots decide whether someone taps Get or scrolls on. A weak listing also inflates the cost-per-install of every ad campaign. That makes your listing the single highest-leverage surface in your growth funnel — and the one most teams never formally review.

What an ASO audit checks

A complete app store listing audit grades every element that influences ranking and conversion:

Icon

Legibility, contrast, and branding at thumbnail size.

Title

Brand-first ordering, keyword balance, and length vs. the 30-character limit.

Subtitle / short description

The most-wasted slot in ASO — keyword coverage and a clear value proposition.

Screenshots

The first-impression hook, caption quality, ordering, and text density.

Description

Structure, scannability, and (on Google Play) keyword coverage for ranking.

Overall signals

Positioning coherence, rating context, and listing completeness.

How to audit your app store listing in one click

  1. 1. Paste your store URL

    Any public App Store or Google Play link — no SDK, no developer-account access, nothing to install.

  2. 2. AppVed rebuilds and audits it

    AppVed re-renders your live listing and an AI model reviews your icon, screenshots, and copy against an ASO rubric.

  3. 3. Ship the prioritized fixes

    Get a 0–10 score, feedback pinned to each element, and fixes ranked by their impact on ranking and conversion.

ASO audit checklist

Run through these before your next release:

  • Does your icon stay legible and on-brand at thumbnail size?
  • Does your title lead with your brand and one or two high-intent keywords?
  • Is your subtitle / short description carrying keywords AND a value proposition?
  • Does the first screenshot lead with a benefit, not a raw UI shot?
  • Are screenshot captions short, benefit-led, and legible at store size?
  • Is your description scannable, with a strong hook above the fold?
  • On Google Play, does your description cover primary and secondary keywords naturally?
  • Do your icon, title, and first screenshots tell one coherent story?

AppVed scores every one of these automatically and tells you which to fix first.

Frequently asked questions

What is an ASO audit?

An ASO (App Store Optimization) audit is a structured review of every element of an app store listing — icon, title, subtitle or short description, screenshots, and description — to identify what is limiting the app's keyword rankings and its conversion rate from page view to install.

How do I audit my app store listing?

Paste your public App Store or Google Play URL into AppVed. It rebuilds your listing, reviews every element with an AI vision model against an ASO rubric, and returns a 0–10 score with prioritized fixes. You can view full demo reports for free before signing up; auditing your own app uses credits that start at $9 with no subscription.

What does an ASO audit checklist include?

A complete ASO audit checks the icon's legibility and branding, the title's keyword and value balance, the subtitle or short description, the first-screenshot hook and caption quality, screenshot ordering and text density, description structure and keyword coverage, and overall positioning and trust signals.

How often should I audit my app store listing?

Audit before every major release, after any listing change (new screenshots, copy, or icon), and whenever installs or conversion stall. Because your listing competes against a moving set of category leaders, a periodic re-audit keeps it sharp.

Does an ASO audit work for both iOS and Android?

Yes. The App Store and Google Play have different rules — iOS weighs the 30-character subtitle and keyword field, while Google Play indexes the 80-character short description and full description for ranking. AppVed grades each listing against its own store's conventions.

Audit your listing now

See your score, your pinned fixes, and exactly how much headroom your listing has — in about a minute.

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